Beth Bica

Beth Bica is an accomplished professional with extensive experience in account management and digital marketing within the automotive sector. Currently serving as VP, Account Director at MRM since June 2018, Beth has previously held significant positions such as Account Director at Team Detroit, where responsibilities included managing Tier I digital launch campaigns for Ford, and as Manager of Engagement Management at Organic, overseeing team performance and project delivery for Chrysler LLC. Earlier career roles include Operations Manager at Sandy Corporation, where project management activities were directed for Ford Motor Company and General Motors, and various positions at EDS focusing on marketing and product management for automotive dealer clients. Beth holds a BBA in Marketing Management from Northwood University, earned between 1981 and 1985.