Brett McEwen

Brett McEwen has a diverse and extensive work experience spanning over two decades. Brett currently serves as the Senior Vice President at MRM, where they advise clients from various industries on data strategy, customer journey orchestration, and audience targeting. Their notable achievements include designing a data strategy for a financial services client that led to a 12% increase in multi-product customers, defining innovative use cases for an automotive client to improve loyalty and coordinating experiences across brands, and identifying high-value audiences for frozen pizza brands to improve targeting opportunities. Prior to their role at MRM, they served as an Advisory Board Member at Virtual Music Ensemble Technologies, LLC, providing guidance on beta testing and launching a new technology for music video synchronization. Brett also held key leadership positions at FordDirect, where they significantly improved margins, achieved lower cost per sale, executed successful eCommerce strategies, and drove profitability in parts and accessories sales. Earlier in their career, McEwen worked as a Senior Vice President at Digitas and as a Senior Consultant at Deloitte Consulting, where they advised top executives at major companies such as General Motors, Ford, and Chrysler on improving marketing strategies, pricing, CRM, and business continuity.

Brett McEwen holds an MBA from the UNC Kenan-Flagler Business School, with a specialization in Marketing and Finance. Brett also earned a BS degree from the University of Michigan, majoring in Mechanical Engineering and French.