Daniela Oi has over 20 years of experience in brand building, strategy, and high-profile campaigns for major brands including Pão de Açúcar, Leroy Merlin, and AkzoNobel. They currently serve as a Client Leader at MRM and have previously held positions such as Brand and Business Manager at FCB Brasil and Account Manager at VMLY&R. Daniela has expertise in online and offline communication, market analysis, and agile management, and they bring international experience from living in Dublin. They hold a degree in Advertising from Universidade Anhembi Morumbi and are pursuing a postgraduate degree in Business Intelligence and Innovation at FAAP Online.
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