Eric Asare

Eric Asare is a skilled digital marketing professional with extensive experience in search engine marketing and paid media strategy. Currently serving as a Senior SEM Analyst at MRM//McCann since February 2021, Eric brings a strong background from previous roles, including Senior Digital Strategist at Ptarmigan Media and Search Engine Marketing Specialist at Mason, Inc. Notable achievements include optimizing Google Ads accounts with an average monthly spend of $11K, resulting in significant year-over-year reductions in CPA, CPC, and dramatic increases in conversion and click-through rates for lead generation campaigns. Additional expertise encompasses competitive analysis, budget management, campaign tracking, and social media audits across diverse industries such as healthcare, logistics, and energy. Eric's foundational experience includes a Digital Marketing Intern position at Mack Media Group and freelance work in SEO, SEM, and PPC, along with earlier training as a Cement Mason at A&F Foundations Inc.