Heather Graham is a seasoned analyst with extensive experience in digital marketing and performance analytics. Currently serving as a Senior Analyst in Performance & Analytics at MRM since May 2022, Heather conducts testing and website optimization using Adobe Target and Adobe Analytics, and presents data insights to clients. Previously, as a Senior Digital Marketing Analyst at Total Life Changes, LLC, Heather managed corporate website updates based on analytics and strategized marketing campaigns for product launches. Heather also held the role of Digital Marketing Manager at White Glove, overseeing a significant volume of monthly marketing campaigns across social media platforms. Earlier experience includes managing a sizeable rental property portfolio at DTN Management, where Heather also served as Assistant Marketing Director, developing targeted marketing strategies for a college demographic. Heather holds a Bachelor of Arts in Advertising and a Bachelor of Science in Multi/Interdisciplinary Studies in Social Science, both from Michigan State University.
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