Hector Hernandez

Hector Hernandez has an extensive work experience spanning various roles and industries. Hector is currently the Growth Hacking Director LATAM & Caribbean at MRM, where they lead the implementation of marketing growth programs and data-driven strategies to drive measurable results for clients. Prior to this, they worked at McCann Worldgroup as the Chief Digital Officer (CDO) and Director of Digital Strategy, where they developed innovative digital marketing strategies and created brand experiences to drive top-line growth.

Hector also has experience in academia, having served as an Adjunct Professor at Florida International University, where they taught students how to leverage data and incorporate it into marketing strategies.

Before their academic career, Hector was the Founding Partner of TheGrint.com, where they led the development and launch of a successful golf handicap and GPS app. Hector was responsible for mobile marketing, social and engagement strategy, e-commerce, email marketing, and UX/UI design.

Prior to that, they founded Ocho Digital Inc., an innovative digital marketing firm, where they helped small and medium-sized businesses achieve their goals through effective marketing strategies.

Hector's earlier experience includes working at McCann Worldgroup as a Regional Digital Marketing Strategist, where they designed frameworks for brand reputation management, customer acquisition/retention through social media, and lead generation optimization. Hector also worked as the Vice President of Marketing at 100% Banco, where they led a team in transforming the company's competitive position and improving customer satisfaction through targeted marketing efforts and customer service programs.

Hector Hernandez holds a Master's degree in Business Administration from INCAE Business School, which they obtained from 2005 to 2006. Hector also has a Master's degree in Internet Marketing from the University of San Francisco, completed between an unspecified start year and 2010. Furthermore, Hector earned a Bachelor's degree in Business Administration Majoring in Management from the University Jose Maria Vargas, completing it from 1992 to 1996. In terms of additional certifications, they obtained the following: "Design Thinking: Understanding the Process" from LinkedIn in an unspecified year, "Google Digital Garage, Digital Marketing" from Google in an unspecified year, and "Google Certified Partner" from Google AdWords Certified in 2016.