Liza Roach is a seasoned marketing professional with extensive experience in business leadership and program management, currently serving as Senior Vice President, Business Leadership at MRM since May 2013. At MRM, Liza plays a pivotal role in the partnership with General Motors for the development of CarBravo, overseeing advertising efforts, strategic opportunities, branding, campaign development, and integrated marketing plans. Prior to MRM, Liza accumulated significant experience at Campbell-Ewald from 2002 to 2013, where positions ranged from Group Management Supervisor to Senior Vice President, Management Supervisor, focusing on brand development for GM credit cards and enhancing Chevrolet's market position. Liza holds a Bachelor of Arts degree in Marketing, specializing in Advertising and Public Relations from Wayne State University.
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