Neil Clapp

Neil Clapp is an experienced professional in advanced analytics and digital strategy, currently serving as Manager of Integrated Reporting and Senior Global Analyst at MRM//McCann since July 2015. In this role, Neil excels at identifying and analyzing digital strategy opportunities beyond traditional reporting, utilizing statistical methodologies and visualizations to enhance the agency's digital footprint across all marketing channels. Key achievements include the development of a mixed marketing model that aligns social, content, media, search, and web channels, leading to significant monthly budget savings. Prior experience includes serving as Senior Account Executive at PCG Campbell/Ford Racing, where Neil contributed to strategic planning and content creation, and as Director of Order Fulfillment at Guffly, focusing on analytics and keyword research. Neil holds a BA in Marketing and Management from Western Michigan University.