Ritika Pal

Ritika Pal is an experienced copywriter and brand strategist currently serving as Group Head Copy at MRM since October 2024. Prior to this role, Ritika was a Senior Copywriter at Leo Burnett from September 2022 to September 2024, where contributions included crafting content for brands such as Niva Bupa and Creambell. From September 2021 to June 2022, Ritika held a similar position at Mirum India, leading copy efforts for Axis Mutual Fund. Previous roles include Manager - Brand Strategy (Copy) at RepIndia, Content Writer at Pulp Strategy, Freelance Writer, Associate Content Strategist at FoxyMoron, and Content Executive at Boring Brands. Ritika began a career in journalism with an internship at Times Internet. Educational credentials include a PG Diploma in Radio and Television Journalism from the Indian Institute of Mass Communication and a Bachelor of Arts in English from Deshbandhu College.