Robert Pokrywka

Creative Director at MRM

Robert Pokrywka has an extensive work experience in the advertising industry. Robert is currently serving as a Creative Director at MRM since July 2021. Prior to this, they worked as a Creative Director at Latcha+Associates for over five years, from May 2016 to July 2021. Robert also held the position of Associate Creative Director at Latcha + Associates from February 2015 to May 2016.

Before joining Latcha + Associates, Robert worked as an Associate Creative Director at Lowe Campbell Ewald from January 2014 to February 2015. In this role, they were responsible for overseeing creative work for Cadillac catalogs, the website, and CRM programs. Robert also led a team of Art Directors and Copywriters and contributed to developing and maintaining consistent brand voice for Cadillac.

Prior to Lowe Campbell Ewald, Robert served as a Sr. Copywriter at Latcha + Associates from June 2012 to January 2014. In this role, they worked with clients such as Audi and Ford, concepting and writing copy for Audi CRM programs, emails, brochures, and enewsletters. Robert also played a key role in maintaining consistent brand voice.

Before that, Robert worked as a Sr. Copywriter at Digitas from January 2010 to April 2012. Robert worked with clients such as GM, OnStar, GMC, Buick, and Sirius XM, where they were responsible for concepting and copywriting for brand projects. Robert also handled social media posts, online banners, and site maintenance.

Robert's earlier experience includes working as a Sr. Copywriter at Organic from April 2007 to January 2010, where they focused on clients like Chrysler and Chrysler LLC. Robert was responsible for concept, copy, and voiceovers for brand websites and microsites. Additionally, they supervised other writers to ensure consistency in brand voice.

Prior to Organic, Robert worked as a Copywriter at Wunderman Team Detroit from July 2005 to April 2007. Robert was involved in projects for clients such as Lincoln, Mercury, and Ford Motor Company, contributing to concepting, copywriting, and voiceovers for brand websites, emails, banners, and maintaining consistent brand voice.

Robert's career started at Meridian Advertising in June 1998, where they served as a Copywriter/Sr. Copywriter until July 2005. Robert worked with various clients, including the American Cancer Society, Circuit City, Kmart, and Saks Inc., creating content for weekly circulars, direct mailers, ads, and more.

Robert Pokrywka received a Diploma in College Prep from Sterling Heights Stevenson High School in 1994. Following this, they attended Michigan State University from 1994 to 1998, where they obtained a Bachelor of Arts degree in Advertising.

Links

Previous companies

Latcha+Associates logo
Digitas logo
Organic logo

Timeline

  • Creative Director

    July, 2021 - present

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