Motorcycle Safety Foundation
Brian Eichler currently serves as the Learn to Ride Manager at High Desert Harley-Davidson, where responsibilities include leading an education and marketing program focused on customer safety and riding skills. Eichler manages a program with 19 instructors, training over 900 students annually and generating substantial revenue. With extensive experience in motorcycle safety, Eichler also holds positions as a Motorcycle Skills Tester for the Idaho Transportation Department and a statewide instructor for the Idaho STAR Motorcycle Safety Program. Additional qualifications include certifications as an MSF Motorcycle Instructor and Sidecar/Trike Instructor. Eichler has a background in driving instruction and previously served as a Jet Engine Mechanic in the United States Air Force. Eichler holds an Associate of Science in Education from Boise State University.
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Motorcycle Safety Foundation
The Motorcycle Safety Foundation® is the internationally recognized developer of the comprehensive, research-based, Rider Education and Training System (MSF RETS). RETS curricula promotes lifelong-learning for motorcyclists and continuous professional development for certified RiderCoaches and other trainers. MSF also actively participates in government relations, safety research, public awareness campaigns and the provision of technical assistance to state training and licensing programs. The Motorcycle Safety Foundation is a national, not-for-profit organization sponsored by BMW, BRP, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio, Suzuki, Triumph, Victory and Yamaha.