Lars Siahaija

Lars Siahaija has extensive experience in entrepreneurship and management, currently serving as the Operational Director and Owner at MSG since March 2022. As the Founder of Boost Buddies, established in July 2015, Siahaija focuses on providing individuals with protein-rich nutrition. Additionally, Siahaija founded Boodschappenboer, an online supermarket catering to both business and private clients across the Netherlands, operating from June 2014 until January 2020. Previous experience includes a role as Project Leader at Ingenion from February 2012 to June 2014, and an internship in Australia with EMG Accounting Plus Pty Ltd in early 2010. Siahaija's education includes a Lean Six Sigma Black Belt from Cardiff University in 2024, a vocational diploma from NIWO in 2023, and various marketing and commerce qualifications from institutions including NIMA and the University of Twente.