MSJ Advisory is a boutique finance, analytics, and strategy firm.  We serve mid-market companies across Australia and New Zealand. 

There is a mid-market capability gap for integrated finance advisory: 
- Misaligned value expectations with larger firms (high overheads and legacy business models) 
- Lack of capability among lower-tier providers for high-stakes work

We combine top-tier expertise with agile delivery to support operational scaling, and critical decision-making.

We’re not competing on price; we’re redefining value for the mid-market.

Some examples of MSJ Advisory's clients:

- Group CFO, Expert360 (https://expert360.com/): Group CFO and MSJ team operate as the outsourced finance function 

- Interim CFO PlayHQ (https://www.playhq.com/)

- Interim Global CFO and COO, Abyss Solutions (https://abysssolutions.co/): MSJ operates as the global CFO and COO as well as outsourced finance function. Has critically supported a recapitalisation and operating model transformation. 

- Interim CFO, Financial Controller and Corporate Finance team for Kismet Healthcare (https://www.kismet.healthcare/): debt advisory, bolt on acquisition and finance operations. 

- Interim CFO, Grow Inc (https://www.grow.inc/): design and execution of finance operating model, employee incentive scheme reset, investor relations.

-Deal origination services, Leading Venture Fund (AU/NZ).

- CFO and outsourced finance and analytics, Press Pay (https://presspay.com.au/)

- CFO and outsourced finance and analytics, Vively Health (https://www.vively.com.au/)

- Interim CFO, Osteon Medical (https://www.osteonmedical.com/)

- Outsourced finance team,  FounderCo (https://www.founderco.com/)

- Outsourced finance team, Clear Value (https://www.clearvalue.co/)

- Outsourced CFO and finance team, Leading Health Technology disruptor.

- Fund administration and accounting, Leading Fund Manager (Oceania).

MSJ Advisory

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