Bryan Pedersen

Chief Innovation Officer at MSL Group

Bryan Pedersen has a solid work experience spanning over a decade. Bryan currently holds the position of Chief Innovation Officer at MSLGROUP, a role they started in 2019. Prior to that, they were a Partner and Digital Practice Lead at FleishmanHillard from 2018 to 2019. In this role, Bryan oversaw the digital practice and was a member of the Global Social & Innovation Leadership Team.

From 2016 to 2018, Bryan worked at Marina Maher Communications as the Group SVP of Consumer Digital & Influencer Practice. Here, they led the Consumer Digital and Influencer practice and developed new frameworks for influencer marketing.

Before that, from 2014 to 2016, Bryan was the Managing Director at Media Storm where they launched and oversaw 3Degrees, a full-service social marketing agency. Bryan was responsible for business development and client strategy, achieving profitability within a year.

Additionally, Bryan has held various leadership positions at Accenture Interactive, Edelman, NM Incite, Converseon.AI, Sportsvite.com, and BT. Their roles included Group AD/Managing Director, Vice President of Digital, Senior Director of Client Development, Head of Engagement Practice, and Director of Production and Account Management.

Throughout their career, Bryan has worked with a diverse range of clients, including large brands such as Unilever, Pfizer, IBM, and CBS. Bryan has a strong background in digital marketing, social analytics, and influencer strategies.

Bryan Pedersen holds a Bachelor of Arts (B.A.) degree in Communications from SUNY Geneseo.

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Timeline

  • Chief Innovation Officer

    2019 - present

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