Lori Lipson is an accomplished digital marketing professional with extensive experience in social media strategy and management. Lori began as a Social Media/PR Specialist at Passfeed before serving as a Social Media Strategist at Fareportal from November 2019 to April 2022. Currently, Lori holds the position of Associate Director, Digital at MSL (Global) since June 2025, managing notable clients such as Procter & Gamble and overseeing social strategy for brands like Dove Beauty & Personal Care. Previously, Lori advanced to Senior Social Media Manager at Edelman from May 2022 to June 2025, working with high-profile clients including Unilever and PepsiCo. In total, Lori has demonstrated leadership by managing a team of two direct reports throughout this career journey.
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