Andre Merz is currently the Head of symplr and leads efforts in site revenue optimization within programmatic advertising. They are also the Head of Yield Management at MSO Digital GmbH & Co. KG and have been a part of GROW. Digital Group since 2021. Andre is Google AdSense certified, a Google Publishing Partner, and possesses extensive knowledge of Google AdManager as well as header and open bidding strategies. They earned a Diplom-Medienwirt degree in Media Management from Hochschule Fresenius between 2004 and 2008.
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