MTM
Archie Booth is a seasoned professional in the field of research, currently serving as Associate Director at MTM since June 2019, following a progression from Research Manager and Senior Research Executive. Prior experience includes roles at PwC as an Insight Associate and Junior Insight Associate from August 2017 to June 2019, and a Research Assistant position at Optimisa Research Limited in early 2017. Early in the career, Archie held a Market Research Intern position at The Big Picture in December 2016. Educational background includes a Bachelor of Arts (B.A.) in Combined Honours (Psychology/Criminology) from the University of Liverpool, along with studies at Esher College and Claremont Fan Court.
MTM
MTM is the trusted insight and strategy partner tackling the biggest challenges for the world's biggest brands. We live and breathe media, entertainment, tech and telco. MTM has been powering the decision making of the world's biggest brands for nearly two decades, by answering their toughest questions, getting to the moments of truth. Because we focus on getting to the truth of the matter from different perspectives, we see what others miss, taking clients directly from insight to informed decisions to action. Our services include commercial strategy consultancy, trends and cultural insights, qualitative and quantitative market research, data science and UXR. MTM received the Market Research Society’s 2023 Research Live Award for Agency of the Year. Wearemtm.com