Julia Li

Lifecycle Marketing Lead - Director of CRM at Mudflap

Julia Li has a diverse work experience spanning various roles and industries. Their most recent position was as the Lifecycle Marketing Lead - Director of CRM at Mudflap, starting in December 2022. Prior to that, they worked at Extend as a Senior Manager, CRM and Lifecycle Marketing from October 2021 to December 2022.

Before joining Extend, Julia worked at Zillow as a Lifecycle Marketing Manager from November 2019 to October 2021. Julia also held multiple roles at Uber, starting as a Marketing/Operations Manager from November 2015 to August 2017, then advancing to Senior Marketing Manager from September 2017 to January 2019, and finally serving as a CRM Manager II from January 2019 to November 2019.

Their experience includes a role as a Program Lead, CRM / Email Marketing at Nintendo from August 2013 to October 2015. In this position, they managed email and on-device campaigns, developed creative solutions for customer lifecycle communications, conducted testing and analysis, managed agency partnerships, and evolved the customer journey.

Julia's earlier experience includes working as a Strategist - T-Mobile Account and Associate Strategist at Wunderman from August 2011 to July 2013, an Account Executive Intern at McKinstry from June 2011 to August 2011, and a Sustainability Intern at Procter & Gamble from June 2010 to August 2010.

Julia began their career as an Arch II at YGH Architecture from August 2006 to August 2009 and an Intern Architect at IPPR Engineering International from May 2005 to August 2005.

Julia Li has an education history that includes an MBA from the University of Washington - Michael G. Foster School of Business, which they pursued from 2009 to 2011. Prior to this, they obtained a Bachelor of Architecture and a Master of Architecture from Tulane University, where they studied from 2001 to 2006. Julia Li has also obtained additional certifications, including "Finance for Non-Financial Managers" from LinkedIn, which they acquired in February 2020. Additionally, they hold the "LEED Accredited Professional" certification, although the institution and specific details regarding its acquisition are not provided.

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Timeline

  • Lifecycle Marketing Lead - Director of CRM

    December, 2022 - present