Lexi Heimdal

Lexi Heimdal is an experienced marketing professional currently serving as the Director of Marketing and Communications at JBW Media, Inc. since May 2014, where strategic development and execution of marketing initiatives for three brands have proven impactful in optimizing market positioning and growth. Previous roles at JBW Media include Marketing Manager, where significant traffic and social following increases were achieved for Junebug Weddings and Photobug Community, and Marketing Associate, focusing on content marketing and customer relationship management. Additionally, as a Growth Consultant at Mudflap since August 2022, Lexi implements lead generation strategies and develops user-generated content approaches. Lexi holds a Bachelor of Arts in Public Relations from Texas State University.