Alex Back is a seasoned entrepreneur with over 15 years of experience in the e-commerce and online retail industry. They are currently the CEO and Founder of Couch.com, where they are creating an innovative platform to assist consumers in finding the right couches. Prior to this, Alex co-founded and served as COO of Apt2B, transforming it from a small startup to a $40M+ annual revenue company, while achieving significant growth and successful acquisition. Their expertise in business development and strategic partnerships has greatly contributed to their success in the home furnishings sector.
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