Hani Hanna is currently the Director of Commercial and Marketing at Multiópticas, where they lead innovative strategies to enhance customer experience in the optical and auditory sectors. With over 20 years of experience in retail and wholesale, Hani previously served as Regional Sales Manager at Swarovski for 14 years, managing multidisciplinary teams and overseeing various distribution formats. Hani holds a degree in Economics from the Universidad de Alcalá and a Master's in International Trade from ESIC, complemented by ongoing internal training from Swarovski and a digital marketing program from MOA Marketing Online Academy. Prior to their roles in luxury retail, Hani directed their own import-export business specializing in frozen goods, green tea, and construction materials.
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