Rafael Serpa is an experienced professional in innovation and project management with a significant background in the shopping center sector. Currently serving as the Gerente de Inovação Aberta e Projetos Especiais at Multiplan Empreendimentos S.A. since October 2020, Rafael leads initiatives that utilize open innovation to address market challenges and enhance consumer experiences through technology integration. Prior to this role, Rafael held various positions at DM Consultoria from May 2007 to August 2020, including Head of Product for the CRM WiseIt, where key responsibilities involved product development and implementation of advanced technology frameworks. Earlier experience includes founding and leading DMN Design, achieving substantial business growth, and working as a web programmer at Midia 3 and GlaxoSmithKline. Rafael holds a Bachelor's degree in Computer Science from Universidade Federal do Rio de Janeiro.
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