Benjamin Real serves as the Digital Product Head at Multiplica since August 2022, leading the Digital Product group which encompasses UX, Research, Foresight, and product management. Prior roles include Design Strategy & Ops Manager at Digital@FEMSA, where responsibilities involved co-creating design team structures and influencing business strategies, and a DesignOps consultancy position with Academia Mexicana de Creatividad, focusing on UX education. Benjamin has extensive experience in design leadership, previously as Head of Design at BBVA in Mexico, managing a large team of designers and defining strategic design visions. Education includes a Master's degree in Economics from Escuela de Gobierno y Transformación Pública and a BA in Design from Universidad Nacional Autónoma de México, among other qualifications in Business Administration and Design.
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