Michael Parker

Michael Parker is a seasoned global marketing executive with extensive experience in the sports and lifestyle sectors. Currently serving as a Strategic Basketball Advisor at Capelli Sport and holding multiple advisory roles, Michael has previously excelled in positions such as the Global Brand Marketing Director for Basketball at Under Armour, where growth of the basketball business soared from $10M to $107M. Michael's career also includes significant roles at organizations like K-Swiss, ASICS Corporation, and Reebok, where strategic initiatives led to remarkable business successes and innovative campaigns. Educated at Cornell University, Michael continues to influence the industry through both operational leadership and contributions to various initiatives.