PT Multitrend Indo TBK (MTI) is Indonesia’s leading Omnichannel Platform in the baby & kids category catering to the needs of parents across key occasions & categories through its network of retail store (B2C) and distribution channel (B2B).

It holds licenses for various retail brands and operates a distribution division that serves other retailers with a combination of owned and licensed brands. The company maintains a strong omnichannel presence, encompassing multiple brand websites, over 30 marketplace stores, a robust network of retail outlets, and a third-party distribution network.

Founded in 2005, MTI started with its inaugural store at Mall Taman Anggrek. Currently, MTI operates 126 retail stores featuring renowned brands such as Mothercare, ELC, Gingersnaps, The Children’s Place And Wilio. MTI is also present in travel retail at Soekarno Hatta Airport Terminal 3.

MTI’s distribution division manages a diverse portfolio of over 21 global, local, and owned brands. The company has expanded its footprint to over 100 cities and more than 45,000 distribution points across Indonesia.

MTI remains committed to focusing on enhancing the lives of both customers and employees through a positive work environment and empowerment initiatives. In 2023 & 2024, MTI was recognized with the prestigious "Best Companies To Work For in Asia" award by HR Asia.

MULTITREND Indo Tbk

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