Barbara O.

Barbara O. is a seasoned professional with extensive experience in strategic leadership and marketing. Currently serving as a member of the Board of Directors and as Senior Vice President at Murad since December 2019, Barbara plays a critical role in shaping the company's long-term strategies and ensuring alignment with its vision. Previously, as Head of the Marketing Department at Murad, Barbara drove significant market share growth and enhanced online sales through innovative marketing strategies. Prior experience includes serving as a Sr. Technical Recruiter at Solution Consultants and as Owner/Partner at MarketPlace Alliance. Barbara holds an MBA in Business Administration from the University of Washington's Michael G. Foster School of Business.