Liset Swartz

Liset Swartz is an accomplished eCommerce professional with extensive experience in strategy, management, and operations. Currently serving as the Director of eCommerce at Murad since October 2018, Liset oversees Amazon US and international marketplaces, Retailer.com US, and international direct-to-consumer initiatives. Prior to this role, Liset was the Manager of Marketing at Anthem, Inc., leading creative strategy and managing marketing communications across digital and print channels. In earlier positions at Teleflora, Liset held the role of Senior Manager in Florist Marketing, where responsibilities included running national marketing programs and managing cross-channel strategies. Liset's educational background includes a Bachelor of Arts in English Literature from UCLA and additional studies at UCLA Extension and General Assembly.