The inspiration-to-purchase gap has never been closed, not by Pinterest, Instagram, or Google. If anything, it’s getting larger, as countless shoppers, brands, and local businesses lose something in the space between seeing and buying. muse exists to replace that gap with meaningful, targeted connections.

Here’s what muse does:

Our AI scans any photo and identifies every product in it, whether that’s fashion, furniture, decor, accessories, or background items nobody thought to tag. Then, muse automatically generates affiliate links, removing the grunt work of tagging. For creators, it means posting content they love while muse handles everything else. For everyday users, it means earning from photos they were already going to share, without a minimum follower count. For brands, it means showing up in the right feeds at the right moment for the right people. For shops, it means discovery by local customers whose taste already matches what they carry.

muse has two feeds. The Main Feed is home to creator, brand, shop, and business partners. Curated, high-quality, taste-matched to every user by our AI. The Friends Feed is for everyday users. Every friend group has someone others turn to for taste, and muse gives them platform..

Five AI models power the platform: the Taste Model, Item Identifier, Feed Generation Model, Wardrobe Builder, and Room Builder. Every interaction makes them smarter.

We are not a wishlist app. We are not a link aggregator. We are not another social feed with a shop button. muse is a new category. The first AI platform that turns any photo into a shoppable, earning, taste-matched moment for everyone in it.

Launching October 2026. Waitlist open at museirl.com.
Creator, brand, shop, and business partnerships: muse.partners

muse IRL

Org chart

Teams

Offices

muse IRL

Org chart

Teams

Offices

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