Jef Cheah has over 25 years of experience in the music industry, specializing in customized music solutions for luxury hotels and F&B establishments across Asia Pacific. They served as Director at Rock Star/Triple Five Sound from 1993 to 2013, and held the role of Sales Director/Senior Regional Consultant at Musicstyling from 2011 to 2025, where they established a regional headquarters in Hong Kong. Jef also worked as Music Director and DJ at KEE Club from 2008 to 2013, while being an international club and radio DJ from 1989 to 2013. Jef holds a Bachelor of Arts in Economics from The University of Western Ontario. Currently, Jef is on an extended leave until July 2026.
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