Boustead Holdings Berhad, one of Malaysia's oldest conglomerates, can trace its roots to 1828 when Edward Boustead founded a modest trading company in Singapore, shortly after Sir Stamford Raffles established the British Settlement in 1819.

Its core business during those pioneering days was primarily import and export, as well as shipping and insurance agents. With trade growing between the two territories and as the Straits of Malacca became more important as a primary waterway between Europe and the Far East, Edward opened a branch in Penang in 1864.

At the turn of the 20th century, Boustead in the year 1911 diversified its business interest and began trading in rubber. Moving up the value chain, the company expanded into the management and ownership of rubber estates while exporting sheet rubber and latex. As the new nation, Malaya grew rapidly, Boustead expanded its business interest to import and distribution of a variety of goods.

In 1961, Boustead consolidated its various businesses to form a new public listed company known as Boustead & Co. Limited. In 1966, the entity changed its name to Boustead Holdings Berhad and in 1976, the Group became a wholly-owned Malaysian entity.

Mutiara Spaces

Office 69 focuses on talent management, sales, and digital communications, supporting business growth in Malaysia.

This department focuses on driving revenue through effective sales strategies and marketing initiatives.

Sales and Marketing

This department is responsible for overseeing and enhancing the brand image and identity through strategic marketing initiatives.

Brand Management

This department oversees project execution and compliance within operational frameworks.

Operations Management

This department focuses on the strategies and processes related to attracting, developing, and retaining talent within the organization.

Talent Management

This department focuses on analyzing business needs and translating them into actionable insights and strategies.

Business Analysis

This department oversees all aspects of internal and external communications, ensuring strategic messaging and engagement.

Mutiara Spaces

Org chart

Teams

Sales and Marketing

Brand Management

Operations Management

Talent Management

Business Analysis

Communications Department

Offices

Mutiara Spaces

Org chart

Teams

Sales and Marketing

Brand Management

Operations Management

Talent Management

Business Analysis

Communications Department

Offices

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