Mutual Friends was founded by Lia Porcelli and Erica Barstein, who met in New York City through — you guessed it — mutual friends.

Together, they blend deep expertise in brand marketing, entertainment, and creative partnerships to forge meaningful and lasting cultural connections. The goal of Mutual Friends is to work with friends and mutual friends, inspired by the realization that we’re surrounded by so many talented and successful people. We wanted to create a platform to not only collaborate with them but also amplify their voices and put them on.

Mutual Friends

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