Shyla Sarma

Shyla Sarma is an experienced professional specializing in email and SMS marketing, focusing on maximizing lifetime value and re-engaging existing users. With a proven background in copywriting, data analytics, and project management, Shyla has held positions such as Brand Specialist at Harrods and Shopper Marketing Executive at Superdrug. Currently, Shyla serves as a Senior CRM Executive for B2B Americas at MVF, crafting data-driven customer journeys and optimizing marketing campaigns. Shyla also contributes as the Newsletter Editor for Expert Market's weekly publication. Shyla holds a Bachelor's degree in Marketing with First Class Honours from the University of Roehampton and is pursuing a Level 4 qualification in Digital Marketing from the Chartered Institute of Marketing.