Tracy Valencia

Tracy Valencia has over 20 years of experience in the marketing industry. Tracy started as a Manager at Sears Portrait Studio in 1995, and was later promoted to Marketing Manager. Following that, they worked as an Account Relations Specialist, Local Account Manager, and Franchise Specialist at The Arizona Republic from 2006 to 2013. In 2014, they were hired as an Agency Account Strategist at Revana assigned to Google, where they specialized in helping Google Partner agencies identify the right advertising solutions for their clients. Tracy then worked as a Paid Search Manager at Serendipit Consulting from 2015 to 2017. Valencia is currently the Director of Paid Media at MWI, where they oversee management of digital advertising campaigns.

Tracy Valencia studied at Arizona State University from 1995 to 2005, where they received a Bachelor's degree in Journalism with a specialization in Mass Communication and Public Relations, in addition to a minor in Business. Tracy also received a Bachelor's degree in Journalism with a specialization in Advertising and Public Relations from Arizona State University. Tracy pursued further education at Mesa Community College, where they received a specialized degree in Advertising and Public Relations. Additionally, they obtained a Google Analytics Certification from Skillshop in May 2023. Tracy has also obtained several other Google certifications, including Google Adwords, Google Analytics, Google Display, Google Mobile, and Google Shopping.