Caleigh Shaw

Caleigh Shaw is an experienced marketing professional specializing in digital and website marketing. Currently serving as the Head of Website Marketing at MX since October 2021, Caleigh previously held the position of Director of Digital Marketing at ArborMetrix, where responsibilities included building and optimizing digital programs to drive demand. Caleigh's earlier roles at Qualtrics included Digital Marketing Manager and Digital Marketing Analyst, contributing significantly to the creation of the Experience Management software category and initiating a global experimentation program that increased website conversion rates. Caleigh also directed a lead-generating chat system, resulting in substantial revenue growth, and enhanced user experiences through strategic project management. Caleigh's career began with a Digital Strategy Internship at re:group and included a role as a Private Tutor in Statistics. Caleigh holds a Bachelor of Science degree in Statistics from the University of Michigan.