Prachi Desai

Prachi Desai has extensive work experience in various roles within the marketing and media industry.

Prachi began their career with an internship at Endemol Productions, where they worked as a Creative Team Member for the reality show Bigg Boss-Season 3. During their internship, they gained valuable insights into the production and execution of television programs.

After their internship, Prachi joined Imprimis Life PR as an Associate Executive in Client Servicing and Media Relations. Here, they handled clients primarily in the healthcare sector, including companies such as Roche Diagnostics, Glenmark IVF, and Bristol Myers Squibb.

Following their time at Imprimis Life PR, Prachi joined Ogilvy & Mather as an Assistant Account Executive in Account Management (Client Servicing). Prachi handled various projects for leading brands like Castrol, including the ICC World Cup campaign and the CRB Plus-Khushaali offer.

Prachi then moved to iProspect, a leading performance marketing agency, where they worked as an Account Manager. Prachi serviced digital performance marketing campaigns for top Indian brands such as YES BANK, HDFC Standard Life Insurance, and HDFC Home Loans. Their role involved managing client relationships, understanding brand objectives, and developing engagement strategies.

After iProspect, Prachi joined GroupM as a Group Head in Digital, where they worked until 2019. In this role, they were responsible for overseeing digital marketing campaigns and managing client relationships.

Most recently, Prachi joined The Viral Fever as a Senior Project Manager. Here, they led projects and managed client relationships, contributing to the company's success.

In 2020, Prachi joined MX Player as the Account Management Lead for New Business. Prachi is currently responsible for developing and managing new business accounts.

Overall, Prachi Desai has gained valuable experience and expertise in account management, client servicing, and project management, working with leading brands and companies in the marketing and media industry.

Prachi Desai attended Narsee Monjee College of Commerce and Economics from 2004 to 2006, where they pursued a degree in Marketing & Salesmanship. Following this, they enrolled at Wilson College, Mumbai, from 2006 to 2009, completing a Bachelor of Mass Media (BMM) degree with a specialization in Advertising.