Michael V.

Michael V.'s work experience includes:

- Director of Research & Insights at My Code (2021-present):

- Influenced client strategies leading to a significant increase in revenue and market performance.

- Enhanced creative and media strategies for a leading CPG client resulting in improved click-through rates.

- Partnered with sales to bring in new revenue from an automaker by leveraging insights and data.

- Research Director at Ipsos (2020-2021):

- Devised tailored research initiatives to guide product development and sales strategies for tech and media clients.

- Managed a multi-million dollar budget for research projects.

- Cultivated strong client relationships resulting in high satisfaction ratings.

- Strategy Lead, Content and Audience Insights at Bloomingdale's (2016-2020):

- Led a surge in audience engagement across multiple social media platforms through omni-channel content strategies.

- Managed a successful social media ambassador and social selling pilot program.

- Utilized data-driven insights to optimize content creation and increase organic growth and engagement rates.

- Commercial Data Analyst at Guardian News & Media (2015-2016):

- Integrated insights from multiple measurement sources to showcase The Guardian's audience strengths.

- Secured and retained major accounts through custom research and case studies.

- Implemented workflow optimizations for increased efficiency.

- Senior Digital Analyst at MCD Partners (2014-2015):

- Optimized customer experience by identifying and addressing pain points.

- Improved website SEO through analysis and coding.

- Senior Research Executive at MESH Experience (2012-2014):

- Analyzed responses to creatives and developed strategies for maximum impact.

- Enhanced in-store display performance through customer feedback analysis.

- Account Researcher & International Research Data Specialist at Kantar Millward Brown (2009-2012):

- Maximized advertising effectiveness and minimized media waste through comprehensive analysis.

- Provided training and coaching to colleagues, expanding team capabilities.

- Streamlined operations for syndicated media ratings database.

- Career Center Podcast Assistant and Emerson Foundation Grant Recipient at Hamilton College (2006-2008):

- Assisted in podcast production and received a grant for a specific project.

Michael V. obtained a Bachelor of Arts (B.A.) degree in East Asian Studies from Hamilton College. Michael also pursued an ACC Chinese Language Program at Capitol University of Economics and Business, focusing on Mandarin Chinese.