STRATEGY AND DIFFERENTIATING FACTORS:
Our strategy is to focus on all our classic and popular menu items, bringing them together and presenting them in a new and modern way in one Premium MY DINERS restaurant.

The differentiating factor would be making home-made authentic dishes that have been tried and tested in our already successful restaurants throughout KZN.

OBJECTIVES:
Currently we are rebranding into modern interior designs that can been seen as a trendy place to meet & eat, with possible focus on influencers sharing their experience on social media - driving viral marketing of the MY DINERS
offering and experience. With this newly designed premium flagship MY DINERS restaurant, the new corporate identity, improved overall products &
services, and its modern design approach, it will raise the benchmark of MY DINERS restaurants and therefore stimulate competition.

CUSTOMER EXPERIENCE:
The MY DINERS experience will be designed to epitomize exceptional service, great food, and a warm professional
& caring environment.

This will also highlight the best that this particular dining genre has to offer within a family centric environment.

MY Diners

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