Aaron Smith

Aaron Smith has a diverse work experience in marketing and digital roles.

Most recently, they served as the Chief Marketing Officer (contract) at myCharge, where they were responsible for optimizing marketing across channels and spearheading the biggest product launch in company history. During their time there, they achieved 30% year-over-year growth on Amazon and Shopify, expanded product lines at major retailers such as Target and Walmart, and successfully launched a flagship product that outperformed Apple.

Prior to their role at myCharge, Aaron worked as a fractional CMO/VP of Marketing & Digital as a self-employed executive marketing consultant. Aaron provided strategic guidance and execution for national brands, including Samsung Mobile, Bed Bath & Beyond, Audi, and more.

From 2018 to 2019, Aaron held the position of VP of Marketing & Ecommerce at Edible Arrangements. Aaron successfully redefined the product and merchandising strategy, resulting in a significant reduction in product bloat and improved top and bottom-line performance.

Before that, Aaron served as the Head of Marketing & Digital at Mizuno USA from 2015 to 2018, where they redefined the brand identity and redesigned the MizunoUSA platform.

Aaron also gained valuable experience as the VP, Group Account Director at 360i, where they delivered record-breaking revenue for Toys "R" Us and pioneered the use of multi-touch attribution at Equifax.

Aaron's earlier career includes roles at Publicis Sapient, where they worked as an Associate Partner, leading digital initiatives for clients such as OfficeMax and PUMA. Aaron also served as a Marketing Director at Niche Retail, LLC and briefly worked as a Guest Professor at The University of Akron.

Overall, Aaron Smith brings a breadth of experience in marketing and digital strategy, delivering impressive results for notable brands across various industries.

Aaron Smith has a Bachelor's degree in Web Development from the International Academy of Design and Technology (IADT). The start and end years of their education are not specified.