William Betts

William Betts has 20 years of experience in marketing and communications across Australia and the UK, specializing in digital marketing, CRM, and loyalty marketing. They have worked with various organizations, including Collingwood Football Club and bp, where they managed campaigns that significantly increased customer engagement and loyalty. William's impressive career includes developing segmented communications, leading cross-functional teams, and executing innovative marketing strategies in diverse industries such as retail, healthcare, and sports. They hold a Bachelor of Social Science in Psychology and Marketing from Swinburne University of Technology and completed the AFL Management Development Program at the University of Melbourne. Currently, they serve as Engagement Design Lead at MYER.