MyMuse
William Juarez is an accomplished executive with extensive experience in the beverage industry. Currently serving as Chief Executive Officer at MyMuse since February 2023, William has held significant leadership roles in various companies including Executive Vice President at Congo Brands and OUTLAW Beverage Inc., and President at Bevgrow and Avanzar Sales and Distribution, LLC. Beginning a career in sales with PepsiCo as Territory Development Manager, William progressed to Sales Director at Red Bull before becoming Managing Partner at Energized Distribution LLC. With a strong track record of driving growth and innovation, William Juarez is recognized for strategic leadership and expertise in beverage brand development.
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MyMuse
MyMuse is a functional beverage brand delivering Happy Hydration, including the launch of a better-for-you soda and enhanced water. The functional soda category is now the fastest growing category in the industry. MyMuse Enhanced Waters are USDA Certified Organic, featuring a range of amazing flavors with only 1g sugar and 10-15 calories per bottle, with antioxidants and vitamins, and immunity support from zinc and elderberry. MyMuse Sodas will be the best tasting functional sodas on the market, with only 5g sugar and 25 calories per can, featuring adaptogens like panax ginseng and ashwagandha, antioxidants and vitamins, and functional ingredients like guarana and ginkgo.