Mathilda Granbacka

Mathilda Granbacka has a diverse work experience spanning multiple roles and industries. Mathilda most recently worked as the VP of Marketing at MyPart Inc., where they were responsible for digital marketing campaigns on various platforms such as Facebook, Instagram, TikTok, and Google Ads. Mathilda also managed social media channels and conducted graphic design work. Prior to that, they served as the CMO & Co-Founder at KOOATI, where they focused on business development, partnerships, market research, and artist management. In addition, Mathilda has experience as a Project Manager at Patriksson Group, where they managed events and collaborated with national and international brands. Mathilda also worked as an Executive Producer and Marketing Manager at SPLIT STOCKHOLM, overseeing music video and commercial productions, planning marketing activities, and implementing integrated marketing strategies. Earlier in their career, they held roles at Soundtrack Your Brand, MKTG Finland, Big Time Oy, ROOF Productions Oy, Noblevents Oy, and UBIQUITOUS INC/WWE NETWORK, where they gained experience in sales, marketing, event promotion, and international marketing assistance.

Mathilda Granbacka earned a Bachelor of Business Administration (BBA) degree in Marketing from Arcada University of Applied Sciences, where they studied from 2008 to 2012. In 2011, they also attended Kwantlen Polytechnic University for a short period, where they pursued a Bachelor of Business Administration (B.B.A.) degree with a focus on Business, Management, Marketing, and Related Support Services. Later, from 2013 to 2016, Mathilda attended Åbo Akademi University, where they completed their education with a Master of Business Administration degree, specializing in International Marketing.