Myshops, a My Group Holding retail enterprise is one of the fastest-growing multi-brand electronics retailers in the UAE and Azerbaijan. Established in 2016, MY Group Holding is a UAE-based diversified business group with operations spanning retail, energy, technology, logistics, real estate, and marketing. MYSHOPS is an Apple Authorized Reseller in Azerbaijan and partners with top global tech brands including Samsung, Xiaomi, Nothing, Oppo, Shokz, Craft, Marshall & many more. All products are certified, warranty-backed, and officially registered with the UAE’s Telecommunications and Digital Government Regulatory Authority (TDRA), ensuring compliance and customer trust. 

In the UAE, MYSHOPS operates retail locations at Dubai Outlet Mall, Wafi Mall – Dubai, and Souq Al Jami Mall – Abu Dhabi, with six new stores launching across key markets within the next 1 year. In Azerbaijan, the brand runs six established stores across Baku, Sumgayit, and Nakhchivan, all offering a modern and immersive retail experience. 

Backed by the strength and infrastructure of MY Group Holding—which also owns brands in grocery, fragrances, fashion, jewelry, automotive, logistics, and real estate—MYSHOPS is more than just a retail brand; it is a trusted destination for innovation, authenticity, and smart technology shopping.

MyShops UAE

This department manages and enhances the sales processes and customer experience in retail environments.

MyShops UAE

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Retail Operations

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