Bart de Groot

Bart de Groot is an experienced marketing data professional currently serving as the Marketing Data Domain Lead for Attract & Acquire at N26 since May 2020, where Bart oversees the entire data lifecycle and leads a team of Analytics Engineers, Marketing Analysts, and Data Scientists. Previous roles at N26 include Senior Marketing Data Analyst - Acquisition Lead and Senior Marketing Data Analyst, focusing on projects related to attribution modeling, marketing measurement, and data management. Bart has also worked at Coolblue as a Medior Business Analyst for Performance Marketing and a Business Analyst for Assortment & Cross-Sell, along with a graduate internship at EY in Cybersecurity. Academic credentials include a Master of Science in Business Information Management and a Bachelor's degree in Business Administration from the Rotterdam School of Management, Erasmus University, alongside a brief study at the University of Southern California.