Troy Mass

Troy Mass is an experienced professional in brand management and sales within the consumer packaged goods (CPG) and healthcare technology sectors. Currently serving as the Brand Partnerships Manager at NABIS since February 2025, Troy previously held key leadership positions including Vice President of Sales at Cannabistry, where the focus was on developing proprietary wellness and consumables brands, and Vice President of Sales at High Life Farms, specializing in retail and wholesale distribution. Prior roles include Executive Vice President at Pineapple, Inc., Owner and General Manager at Red Sage Restaurant, and senior positions in business development at Nthrive Technologies and Anodyne Health. Troy holds a Bachelor of Arts in Communications from the University of Nebraska at Omaha, obtained in 1993.