Bob Hertsenberg

Bob Hertsenberg currently serves as the Global Head of Instrument Sales at Nabsys, a position held since October 2024. Prior to this role, Bob held significant sales leadership positions at Bionano Genomics, Inc., achieving a 35% year-over-year revenue increase, and at HemoSonics, LLC, where strategic business plans were implemented to enhance patient blood management. Bob's extensive experience also includes roles as Senior Sales Director at CardioDx and LipoScience, where revenue growth and market penetration were prioritized. Earlier in the career pathway, Bob contributed to Biovail as a Cardiovascular Specialty Sales Representative and honed analytical skills as a Bio Analytical Chemist at Procter and Gamble. Bob holds a Bachelor of Arts degree in Biology-Chemistry from Earlham College.