Combining years of entrepreneurship and ecommerce experience our founder set out to build a fashion brand that encompasses luxury and sustainability. He set out working with designers and manufacturers to design the best swim shorts he could alongside a whole arsenal of sustainable luxury clothing designed for beach to bar. The range will be expanding over the coming months.

Naeco Original's are the first product from us and are a swim short that is elegant enough to wear anywhere - from swimming and kite surfing, partying on the riviera or lunch aboard a yacht. These are the Saville row of the sustainable luxury sector. We based our design on a classic pair of tailored chinos ensuring the most elegant fit with the tough durability of a swim short.

At the core of everything we do here at Naeco is a desire to fight the scourge of plastic pollution that blights our oceans. Whether that involves designing and making swimwear with as low an impact as possible from 100% recycled and recyclable plastic fabric, arranging beach clean operations, or using our voice to encourage others to consider how they can reduce their reliance upon single-use plastics.

Plastics play an important role in almost every aspect of our lives. This is a huge problem, we now use about 20 times more plastic than we did 50 years ago. However, we can optimise the lifespan of plastics by reusing and recycling items as many times as possible.

Plastic bottles, straws and other plastic waste is collected and passed through a series of steps of cleaning and crushing to obtain plastic flakes which, through a mechanical process are converted into rough polyester spun fibre that is manipulated to obtain the final quality. This recycled yarn is then used to develop our fabrics.

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