Sonica Singh is an empathy-driven UX design leader with over two decades of expertise in creative problem-solving and leading UX teams to drive business innovations. Currently serving as an Associate Director at Nagarro since 2014, Sonica has previously held roles as a Visualizer at Intiqua Ltd. and in various positions at Zed-Axis Technologies and SapientNitro. Sonica has published articles on Generation Z and Persuasion Design, showcasing a commitment to translating user insights into meaningful digital solutions. They hold an MBA from Indira Gandhi National Open University and a degree in Interface Design & Usability from the National Institute of Design.
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