Naïf is on a mission to help all parents take good care without worries. That means personal care products that are safe, soft, good for the (baby) skin while minimizing our impact on the environment.

We believe in a world where personal care can be good care. A world where only the best ingredients are used for your baby’s skin, and where microplastics are not found in your care products. A world where your UV filter does not damage the coral reefs and where good care entails more than taking care of your kids; it’s taking care of the environment and the world they grow up in.

We worry about the ingredients and the environment, so you don’t have to. And we can promise you one thing: we will never sell anything we wouldn’t use on our own kids.

Beauty & Cosmetics

Health & Wellness

Naïf Good Care (B Corp)

Naïf Good Care (B Corp)'s headquarters in Scheveningen, Netherlands

This department focuses on the creation and enhancement of new products.

Product Development

The Marketing and Communications team at Naïf Good Care is responsible for promoting the brand's mission of providing safe, sustainable personal care products for both babies and the environment. They craft and implement marketing strategies, manage social media and influencer collaborations, create compelling content, and handle public relations to increase brand awareness. This team ensures that all communications align with Naïf's commitment to using the best ingredients and preserving the planet, thereby fostering trust and engagement with parents worldwide.

Marketing and Communications

The Marketing and Sales team at Naïf Good Care is responsible for promoting and distributing the company's safe and environmentally friendly personal care products. This team develops marketing strategies to increase brand awareness, manages relationships with key accounts, optimizes online channels and marketplaces, and drives sales efforts to ensure that Naïf’s products reach parents who prioritize both their children's well-being and environmental sustainability.

Marketing and Sales

This department oversees the strategic direction and governance of the organization through non-executive leadership roles.

Board Governance

This department manages the strategies and support systems for direct-to-consumer online sales.

E-commerce Operations

This department focuses on strategic vision and direction for the organization.

People (2)

Jobs (0)

Other teams

Marketing and Communications

Marketing and Sales

Board Governance

E-commerce Operations

Leadership