Naive Blue was established in 2010. It was the first to promote the concept of "aesthetic ID photos" nationwide, pioneering the portrait-style ID photo model. Users affectionately refer to it as "the most beautiful ID photo."

Currently, Naive Blue focuses on providing core services such as aesthetic ID photos, personal portraits, family/corporate group photos, and casual photography. Its dedication to detail and quality, as well as its commitment to its core business, has earned it widespread acclaim and trust.

With 14 years of perseverance, Naive Blue has provided "photos worth showing off" to nearly 10 million people.

Thanks to the accumulation of word-of-mouth and the rapid spread of social networks, Naive Blue has gained a loyal following nationwide. To meet market demand, Naive Blue has expanded its stores to over 30 major cities across the country.

Just like its name—Naive Blue—it symbolizes the pursuit of beauty.

Naive Blue

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Naive Blue

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