Lance Day is a Territory Sales Manager for D’Addario & Company, Inc. which was established in 1973, and has been a member of NAMM since 1974. Headquartered on Long Island, New York, D’Addario is a manufacturer of musical instrument accessories, including: guitar and orchestral strings, woodwind reeds, tuners, fretted instrument accessories, drum heads, and drum sticks. Lance holds degrees in music education from the Crane School of Music and a Master of Arts from the Newhouse School at Syracuse University. He also serves as Chair of the SUNY Potsdam Business Administration Advisory Council.
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NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry. NAMM is comprised of approximately 10,300 members located in 104 countries and regions. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan.
